Men’s Mental Health Counselling

Your journey to feeling better starts here.

Man talking with a counsellor in a men's counselling session in Moncton

Are you feeling…

Stressed, Irritable, Burnt Out or Carrying It All Alone?

A lot of men are taught to handle things on their own, stay strong and keep going no matter what. But stress, anger, loss and loneliness don’t go away just because we push them down. Sometimes it shows up as a short fuse, working too much, pulling away from people or just feeling flat. Reaching out isn’t a weakness. More men are talking to someone than ever before, and men’s counselling gives you a practical, judgement-free place to figure out what’s going on and what to do about it.

Our sessions are available in-person at our Moncton office for clients across Greater Moncton, including Dieppe, Riverview, Shediac and surrounding areas, or virtually and by phone anywhere in Canada.

Counselling also offered in French. Thérapie aussi offerte en français.

When to seek support

Is Men’s Counselling Right for You?

You don’t have to be in crisis or have the right words to start. Many men come to us because something feels off, or because someone close to them noticed first.

If any of these sound familiar, support could help:

You’re more irritable, angry or short-tempered than you want to be.

You’re working longer hours, drinking more or staying busy so you don’t have to think.

You feel flat, numb or disconnected from the people around you.

Your relationship is struggling or has ended, and you’re not sure how to move forward.

You’re becoming a dad or going through fertility challenges, and feeling the pressure.

Dad playing with his daughter outdoors

Who We Help

A Space Where Men Feel Heard

We work with men 16+ of all ages, backgrounds and identities, from young adults and new dads to men facing retirement or big life changes. You won’t be judged, rushed or told how you should feel. We talk openly about how therapy works, and we go at a pace that makes sense to you.

How we work

How Men’s Counselling Works at East Coast Flourish

Our approach is practical, goal-oriented and emotionally honest. We use plain language, a bit of humour and real-world tools you can use right away, while making room for the things that are harder to say out loud. Together we’ll look at what’s driving the stress, anger or disconnection, and build a plan that fits your life.

What We Can Help With:

Anger, Irritability and Stress

When frustration builds up and comes out sideways. Learn to understand what’s underneath and respond in ways you feel good about.

Depression, Anxiety and Feeling Flat

In men, depression and anxiety often show up as irritability, exhaustion or numbness rather than sadness. We help you recognize it and feel like yourself again.

Burnout and Work Pressure

Long hours, high expectations and the pressure to provide can wear you down. We help you find a pace that’s sustainable.

Loneliness and Relationship Struggles

From losing touch with friends to a relationship that’s struggling or ending, we help you rebuild connection and move forward.

Fatherhood, Fertility and Perinatal Stress

Becoming a dad, going through infertility or supporting a partner after birth can bring stress no one talks about. You deserve support too.

Compulsive Habits and Unhealthy Coping

When porn, drinking, gaming or other habits become a way to escape. We help you understand the pattern and take back control, without shame.

Our Therapeutic Approaches:

Solution-Focused and Goal-Oriented Therapy

Clear goals and practical steps, so you can see your progress. Sessions focus on what’s working and what you want to change.

Cognitive Behavioural Therapy (CBT)

Helps you notice the thought patterns behind stress, anger and low mood, and change them in practical ways.

Acceptance and Commitment Therapy (ACT)

Helps you handle tough emotions without being run by them, and focus on what matters most to you.

Eye Movement Desensitization and Reprocessing (EMDR)

For men carrying past trauma or painful experiences. EMDR helps your brain process difficult memories so they lose their intensity.

Somatic and Polyvagal-Informed Therapy

Stress lives in the body too. These tools help you calm your nervous system and manage reactions in the moment.

Person-Centred Therapy

A respectful, judgement-free space where you lead and you’re understood, not analyzed.

How it Works

What to Expect When You Start Men’s Counselling

01

Get Started

Start by scheduling your first session online or if you’re unsure, you can book a free 15-minute phone call to see if counselling feels right for you.

02

First Session

We’ll talk about what’s been going on, what you’d like to change, and how therapy works, so there are no surprises. You share at your own pace.

03

Ongoing Support

Sessions may be weekly, bi-weekly or as needed. You’ll leave with practical tools to use between sessions, and a clear sense of your next steps.

Our Fees

Rate Options

We believe mental health care should be accessible and transparent. Our rates reflect the therapist’s level of training and experience, and we also offer a sliding scale to meet every client's affordability. Sessions are available in-person, online, or by phone across Canada.

Individual Counselling

Work one-on-one with trained, professional counsellors. Everyone's healing journey is different, so we offer a range of fee options. Sessions are available in-person, online, or by phone across Canada.

See range

/ session

Couples Counselling

Get tailored couples therapy for yourself and your partner by trained, professional counsellors who will help guide you in your unique relationship dynamics. Everyone's healing journey is different, so we offer a range of fee options. Sessions are available in-person or online across Canada.

See range

/ session

Professional Coaching

Support for supervisors, individuals, and groups seeking clearer communication, stronger leadership, or support navigating workplace challenges, coaching & consulting offers structured, practical guidance. Everyone's professional journey is different, so we offer customized programs. Sessions are available in-person or online across Canada.

See range

/ program package

Sliding-scale rates are available for those who qualify.

Payment options include Interac credit card, debit, e-transfer, or cash.

If you’re unsure which service or therapist level is best for you, you can book a free 15-minute call to discuss your options.

Insurance

Direct Billing & Coverage

We believe mental health care should be accessible and transparent. Our rates reflect the therapist’s level of training and experience, and we also offer a sliding scale for clients who may be eligible. Sessions are available in person, online, or by phone — across Canada.

bluecross
veterans
NIHB

Testimonials

What Our Clients Say

Our clients’ feedback reflects the care, professionalism, and support we strive to provide in every session. Read what they’ve shared about their experience at East Coast Flourish.

“... My therapy sessions with Ann Vermette have provided me with the support and advice I have needed, and she has provided me with positive strategies for coping with these issues in a healthy way.  I really appreciate her approach, and can confidently say that she is the best therapist I have worked with.”

SCB, Current Therapy Client

"I had the privilege of working closely with Ann for a span of two incredibly productive years. From the very beginning, Ann demonstrated an unparalleled level of dedication and expertise. Ann’s promptness in addressing our concerns, coupled with her boundless knowledge in the field of coaching, led to a wonderful partnership..."

SM, Coaching & Leadership Client

"Ann brings her extensive clinical and workplace experience to the counseling interventions and interactions. Ann communicates with clarity and empathy. Counseling goals are clear and homework really helps to apply counseling insights to real life."

PW, Therapy Client

"Contacting Ann to book my first appointment was one of the most meaningful acts of self-care I have ever done for myself. What felt like a small step at the time became a true turning point in my life. Since that first session, my life has transformed in such a positive way, and I am no longer the same person — in the best possible sense. I am deeply grateful for the growth, clarity, and healing I’ve experienced through this work."

MS, Therapy Client

"Debbie has been a ray of sunshine, she parted the clouds and brought hope after the storm. I'll forever be grateful for the space she held for me. Thank you for the peace you brought to my life."

EP, Therapy Client

Ready to begin flourishing in life?

Start Your Journey Today.